I help B2B software and technology companies define where partnerships create value, build the right operating model and turn priority partners into measurable pipeline and growth.
Partnerships do not fail because companies lack ideas. They fail because strategic choices, ownership and execution are not connected.
20+ years in partnerships and ecosystems
Partner-influenced revenue scaled from €2M to €10M
SAP alliance grown to approximately €25M influenced revenue
Three ways to move from partnership potential to measurable execution.
Decide where partnerships can create value, which partner plays to prioritise and how the function should operate.
Explore strategic support →Activate priority partners, align Sales and Partnerships and create measurable joint opportunities.
Explore execution support →Add senior ownership to stabilise, build or transform the partner function while maintaining execution momentum.
Explore interim leadership →Start with the sentence that sounds most like your situation.
| If this sounds like you… | Right starting point |
|---|---|
Situation "We do not know what is blocking partner growth." | Right starting point €6,000 fixed fee |
Situation "We are starting and need to choose the right partner plays." | Right starting point €8,500 fixed fee |
Situation "We need a scalable strategy and operating model." | Right starting point From €10,000 |
Situation "We know whom we want to approach but are not creating momentum." | Right starting point From €7,500 |
Situation "We have one committed partner and need the first joint opportunity." | Right starting point From €8,500 |
Situation "We need repeatable pipeline with several strategic partners." | Right starting point From €12,500 |
Situation "One major technology alliance needs focused acceleration." | Right starting point From €10,000 |
Situation "Our signed partners are not ready to position or sell." | Right starting point From €12,500 |
Situation "We need senior leadership and ongoing ownership." | Right starting point From €1,350 per day |
Choose the right partner plays, priorities and operating model before investing in scale.
€6,000 fixed fee
Diagnose where partner growth is stuck and produce a 90-day action plan the leadership team can commit to.
Best for —Companies with an existing partner portfolio but insufficient impact or unclear root causes.
€8,500 fixed fee
Build a focused, executable partner-strategy foundation before investing in scale or a dedicated hire.
Best for —B2B tech start-ups and scale-ups exploring partnerships as a new growth channel.
From €10,000
A formal partner strategy and scalable operating model that make the function less dependent on individuals.
Best for —Companies formalising, restructuring or scaling an existing partner programme.
Activate priority partners, align Sales and Partnerships and create measurable joint opportunities.
From €7,500
Turn a defined partner strategy into focused market activation with the first qualified partner conversations.
Best for —Companies with a strategy or target list but no momentum in the market.
From €8,500
Turn one committed partner into the first jointly qualified customer opportunity.
Best for —Partnerships that exist contractually but have not produced commercial activity.
From €12,500
A repeatable co-sell motion across two to three strategic partners with measurable joint pipeline.
Best for —Vendors with strategic partners — including hyperscalers, consultancies or SIs — but little joint pipeline.
From €10,000
Convert one critical strategic alliance from executive relationship to operational go-to-market.
Best for —Vendors with a critical but underdeveloped alliance such as SAP, Microsoft or AWS.
From €12,500
A repeatable readiness journey so signed partners can position, sell and deliver.
Best for —Vendors whose signed partners are not yet ready to sell or deliver the solution.
Embedded leadership to stabilise, build or transform the partner function — without waiting for a permanent hire.
From €1,350 per day
Embedded senior partnership leadership to stabilise, build or transform the function while execution continues.
Best for —Companies with an urgent partnership leadership gap or a transformation to lead.
I connect strategic choices with the operating realities of Sales, Marketing, Product and Delivery.
Prioritise the few partner plays and relationships that can create meaningful impact.
Connect partnerships to customer problems, target accounts, pipeline and delivery — not activity for activity's sake.
Translate recommendations into ownership, governance, templates and concrete next steps.
Senior leadership experience across enterprise software, technology services, strategic alliances and cloud ecosystems.
Find the gaps holding back your partner growth. Assess nine critical areas of your partner ecosystem and identify where to focus next — in under 20 minutes.
I am a senior partner and ecosystem leader with more than 20 years of experience across enterprise software, technology services and cloud alliances.
I help B2B technology companies make the right strategic choices, activate priority partners and build the operating discipline required for measurable growth. Unlike a traditional advisor, I stay close to execution — aligning stakeholders, establishing ownership and turning recommendations into action.
Munich, Germany · Serving Europe & DACH
Build a reliable delivery partner network to overcome recurring capacity and specialist-skills gaps.
A reliable external delivery partner network to overcome recurring capacity and specialist-skills gaps.
Tell me briefly where your partner business stands and what you would like to change. I’ll reply personally within two working days.
Whether you need strategic clarity, stronger execution or experienced interim leadership, we can start with a focused conversation about the decision in front of you.